There's No Place Like Home
If Maslow’s Hierarchy had to summarize its foundation in one word, it would be home.
Land ownership provides families with the credit profile and collateralization they need to participate in the housing market and buy the housing they want.
At New Story, we empower low-income families to buy the housing they need. A first principled way we do this is by making land ownership more accessible for vulnerable communities. Land ownership provides families with the credit profile and collateralization they need to participate in the housing market and buy the housing they want.
Accessing land is a fundamental step for families to secure home ownership, build generational wealth, and establish economic stability. Yet, millions of people in Mexico lack access to affordable land. Without affordable options, many families live in informal lots that lack public services, have a high risk of eviction, and can’t access an affordable loan because they don’t have legal land title representation. They find themselves stuck in a cycle of poverty without quality housing and an inability to access affordable loans.
In 2023, our land development program served 941 families in Etzatlán, Mexico. Families’ informal status and lower incomes prevented them from buying land and having the collateral to secure a housing loan.
We partnered with Mexican land developer, Carlos Ochoa, to make land ownership affordable for vulnerable families in Etzatlán.
Why not just give land and housing to families?
Because there simply isn’t enough supply. Subsidized land and housing would fail to meet even 1% of the demand in Mexico. Instead of giving away land, we work with the market to make land more affordable for low-income families.
When vulnerable families become property owners, they gain entry to the housing market, where they have the ability to buy the housing they want — at a price they can afford.
You can read the full report on the Etzatlán land development project here.
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