Atlanta, GA

July 19-22, 2022

We can’t wait to see you there!



*Arrive at New Story Office
**All times in EST
4:00pm – 5:45pm – Welcome + SOTU
5:45pm – 6:00pm – Break
6:00PM – 6:45PM – Creative Shark Tank
6:45PM – 7:00PM – House Keeping
7:00pm – Dinner (Small Groups)



8:30am – 9:00am – Breakfast at New Story Office
9:00am – 11:00am – Impact Session
11:00am – 11:15am – Break
11:15am – 12:00pm – Q&A
12:00pm – 12:30pm – Break // Lunch
12:30pm – 4:30pm – Department Day
4:30pm – 5:00pm – Break // Return back to NS Office
5:00pm – 6:00pm – Building Challenge
6:30pm – Dinner (ASW Distillery)



8:30am – 2:30pm – Department Day (breakfast & lunch w/ departments)
2:30pm – 3:00pm – Head to NS Office
3:00pm – 3:30pm – Snacks
3:30pm – 4:30pm – Guest Speaker: Horst Schulze
4:30pm – 5:30pm – Excellence in Action
6:30pm – Dinner (Gypsy Kitchen)



8:30am – 9:00am – Check out of airnbnbs & come to the NS Office
9:00am – 9:30am – Breakfast
9:30am – 12:30pm – Closing Session
12:30pm – 1:30pm – Lunch & Headshots
1:00pm – 2:00pm – IT Office Hours (Tim)
2:00pm – Departures for Airport Begin

Guest Speaker

Horst Schulze

A legend and leader in the hotel world, Horst Schulze’s teachings and vision have reshaped the concepts of service and hospitality across industries.

Mr. Schulze’s professional life began more than 65 years ago as a server’s assistant in a German resort town. Throughout the years he worked for both Hilton Hotels and Hyatt Hotels Corporation before becoming one of the founding members of The Ritz Carlton Hotel Company in 1983. There, Mr. Schulze created the operating and service standards that have become world famous.

During his tenure at The Ritz Carlton, Mr. Schulze served as President and COO responsible for the $2 billion operations worldwide. It was under his leadership that The Ritz Carlton Hotel Company became the first service-based company to be awarded the prestigious Malcolm Baldrige National Quality Award.